Below is approved, mandatory wording that licensees must use exactly as written when referencing the Qelvea Refined Finish Index™ (RFI) in advertising, websites, social media, or printed materials.
Approved Advertising Wording
Qelvea Refined Finish Index™
The following wording is approved for use by licensed practitioners and studios when referencing accreditation under the Qelvea Refined Finish Index™ (RFI).
No alternative wording is permitted without written approval from Qelvea Standards.
1️⃣ Standard Primary Statement (Mandatory)
This wording must be used at least once wherever the RFI is referenced:
Accredited under the Qelvea Refined Finish Index™ — a private professional standard for refinement, wearability, and longevity.
This sentence:
- clearly states private status
- avoids regulatory implication
- explains what the standard actually measures
2️⃣ Short-Form Wording (Where Space Is Limited)
Permitted for:
- Instagram bios
- profile headers
- booking platforms
Accredited under the Qelvea Refined Finish Index™ (private professional standard).
3️⃣ Website / About Page Wording
Approved paragraph for websites:
This studio/practitioner is accredited under the Qelvea Refined Finish Index™ (RFI), a private professional framework that assesses refinement, wearability, and longevity in lash and brow outcomes. Accreditation reflects conformity with the RFI standard only and does not imply regulatory approval or guarantee results.
4️⃣ Social Media Caption Wording
Approved examples:
Accredited under the Qelvea Refined Finish Index™ — focused on refined, wearable results that last.
Proud to work in alignment with the Qelvea Refined Finish Index™, a private professional standard for outcome-led refinement.
5️⃣ What Licensees MUST NOT Say (Critical)
The following wording is strictly prohibited:
❌ “Certified by Qelvea”
❌ “Qelvea approved”
❌ “Regulated by Qelvea”
❌ “Industry certified”
❌ “Government recognised”
❌ “Official standard”
❌ “Quality guaranteed”
❌ “Best / highest / superior standard”
❌ Any wording implying:
- regulation
- statutory authority
- endorsement
- guarantee
6️⃣ Use with Logos & Badges
Where a badge or logo is displayed, it must be accompanied by one of the approved statements above, either:
- directly below the badge, or
- within the same page or post
Badges must not appear without context.
7️⃣ Scope Reminder (Must Be Respected)
Licensees must not imply that:
- all services are accredited
- accreditation applies beyond the assessed scope
- accreditation applies after expiry
Where relevant, licensees should specify:
Accreditation applies to assessed services only.
8️⃣ Enforcement Notice
Use of unapproved wording may result in:
- correction requests
- suspension of licensed use
- withdrawal of accreditation
- application of unauthorised use fees
The Qelvea Refined Finish Index™
Clear wording protects the integrity of the standard.